Context is prime to make it meaningful and actionable - hence the content tracks are designed like collections of content that are organized to fit-for-purpose.
Hotlink tracks are like editorials, columns, blogs or compilers. Depending on the agenda, topics or goals; tracks are freely designed, organized and curated as deemed appropriate to engage industry professionals while leveraging the wide reach of expo visitors.
Tracks are not designed like social media where posts are streamed in a chronology ie based on the time of posting. Even with use of search and hashtags that filter posts, the order of content remains random. Not doubting the benefits of viral effect, trend building and related recall value - it still remains random. Lasting change and fundamental reforms need more structured information to cut the clutter and arrive at the tipping point - that provides both the big-picture clarity and deep-dive understanding; enabling beliefs to shift and true consensus to emerge.
Hotlink tracks borrow elements from periodicals for batch-releases of stories; from white-papers for organizing in cognitively logical flows; and from jigsaws for the visualization, appeal and user-experience of the big picture. Stories may be higher on impact, meaning or resonance irrespective of the time of release. Also, some may be evergreen while others may be low on shelf-life. The industry initiatives, decision-assistance and many other reference-worthy material need to collated into collections that are of service to the professionals and companies.
Tracks are owned by a Hotlink member or collectively by a group of Hotlink members. They name and brand the tracks in their context and define an overview for the same as they deem fit-for-purpose. This ownership gives credit for the work done and delivered to the target audience. The stories published in the track or other online activities run in the track are run by the track owners - some may use it like a newsletter while some industry leaders and industry bodies leverage it to promote their cause and brands exploit it as a marketing opportunity to trigger growth.